Must A Aspiring Influencer Pal Stop Exploiting People for Content?

One Side: Beth

At times she films me while having a meal. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is trying to be. She makes video blogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes I'm captured while dining, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

She also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I invest helping her make content.

I appreciate that she has supported me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but at times I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. I need her to recognize that our 10-year friendship still has limits. I enjoy being with her, but I also desire to experience it without being filmed, edited, or shared for an audience. I am not a accessory for her online persona.

The Other Side: Marielle

I hope Beth to see that the creations we make together can get us a foot in the door.

I love creating videos. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on social platforms who execute that aesthetic of informal, self-made film-making.

Content creation is my version of living actively: observing the details, posting them with an viewership that values the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my method of offering access, giving her a chance to experience exclusive moments that could benefit her professional path too. That isn't blackmail, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the work we make together can get us: a foot in the door. I know not all people likes being on camera, but often unplanned moments is what makes content authentic. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but friends help each other in small ways. I thought filming a clip here or there would be fun for Beth. Creativity flourishes in collaboration, and having my friend around makes endeavors lively and pleasurable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I record our time together.

I value Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like asking before recording, and steering clear of angles that might make her self-conscious.

This is not about power, it’s about expressing my perspective while still considering hers. Clearly making content is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and her friend when they are socializing?

Nothing is more excruciating than having a friend point a camera at you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the uncertain future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is content. She must to respect her friend's personal space.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it isn't for everybody. It was kind she has assisted Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It sounds like you care about each other, so cling to that and ensure it’s the priority in your relationship. Foster some authentic memories, where true emotions are stored, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Each appears confused as to what’s reasonable. The solution lies not in trying to change one another, but in each establishing clear limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

Judy Clark
Judy Clark

Elara is a seasoned gambling analyst with over a decade of experience in the UK betting industry, specializing in odds and market trends.